Media Literacy
Media Literacy (PDF)
Analyzing Media by acknowledging sources and purpose of messages, interpreting messages, considering differing points of view, and applying an understanding of issues (ethical / legal) surrounding access and use of media.
In creating Media Products, there is a requirement to understand and utilize the most appropriate media creation tools, characteristics and agreement for use. Understand and effectively utilize the most appropriate expressions and interpretations in diverse, multi-cultural environments.
KNOWLEDGE
Understand both how and why media messages are constructed, and for what purposes
Apply a fundamental understanding of the ethical/legal issues surrounding the access and use of media
Understand appropriate expressions and interpretations in diverse, multi-cultural environment
Recognise stereotyping, bias or harmful messaging or information
Know of modern media possibilities
SKILLS
Examine how individuals interpret messages differently, how values and points of view are included or excluded, how media can influence beliefs and behaviours
Understand and utilize the most appropriate media creation tools
Understand and effectively utilize appropriate expressions and interpretations in diverse, multi-cultural environment
Access skills, including listening, reading comprehension, keyboard, mouse and interface skills, hyperlinking and using effective search and find strategies.
Analyse – the ability to identify the author, purpose and point of view, credibility and quality; and resisting stereotypes
Generate ideas, create messages using language, image, sound and digital forms, using feedback to edit and revise.
Utilises technical ability in current trends in software, freeware, publishing tools.
Engages in / mentors others in safe, legal and ethical behaviour whether online or offline.
ATTITUDE
Inform
Check facts and uphold a Credibility Orientation
Monitor protection of intellectual rights and property.
Work with positive intent
Consider different media or published perspectives
Explore new and interesting resources to maintain engagement with young people in a dynamic and adventurous way
Think Creatively
BEHAVIOUR
Operate Secure behaviour in internet – anticipate consequences of online behaviours
Responsive, Curious, Explorative, Caution exercised if unsure
Check to affirm accuracy
Mentor and Guide those within the team, those being supported or those assisting to ensure legal, ethical use of data, technology or media products