Communicate with purpose – using Story Canvas for effective communication campaigns 3

Split the group in five teams and give each team one of the following topics to work on and plan an online storytelling campaign using the Story Canvas, each of the campaigns having a certain pur- pose from those you presented before:

  1. Toeducate:avideostoryprojecttoraiseawarenessabouttheenvironmentaldisastercaused by an oil company in Amazon villages in Brazil.
  2. Tomovetoaction:avideostorytorecruitvolunteersforcleaning/takingcareofdogsatadog shelter in your city.
  3. Tomovetoaction:avideostoryforfundraisingtoopenayouthcenterforyoungpeopleatrisk;
  4. Tomotivate:avideostoryprojectforpromotingthedialoguebetweenyoungnativepeopleand young migrants & refugees from one community, making young people care about this topic;
  5. Toeducate:avideostoryprojecttoeducateyoungpeopleontheteenagepregnancyphenom- enon and negative consequences.

Explain the participants that the video script is the final results of their planning; the story for the video – the core of the Story Canvas – is the last section they need to fill in, after they manage to fill out all the other sections of the canvas. Thus, ask the participants to follow the canvas and design the video idea/the story only at the end.

They can take notes on a flipchart paper, in teams, but then they have to fill out the online version of the story canvas available here:

Filling out the online version helps them in the process, as it explains each step, provide examples and ideas.

Once the Story canvas is filled in online they can download it as .pdf and share it by email or in the social media group you open for them.

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