Critical Analysis of Media 1

Introduction to Story, Audience, Message, Style (SAMS).

This media viewing technique is a helpful way to introduce young people to critiquing works and identifying central elements – the stories they convey, the audience they intend to have an impact on, what message they are sending, and stylistic elements that the media maker selected. It is al- ways good to underscore that all of these aspects can be controlled by the media artist in the choic- es they make throughout the production process. From the look, style, objects and symbols that appear to the types of shots used.

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