Critical Analysis of Media 2

Activity: Critiquing Media using SAMS Technique

Present a number of videos to the group.

— – Break into small groups of 4-5
—- Ask them to analyse a music video using the SAMS handout. This activity introduces the process of critically examining music videos.

Play two music videos. Two examples:
Little Mix:
Dua Lipa:

Discussion prompt:

  • As the groups are discussing the videos, prompt them to analyse the additional elements; symbols, visual content, lyrics, style, set design, etc.
  • Ask them to compare the two videos.

Discussion prompt:
Analyzing music videos

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