Activity: Critiquing Media using SAMS Technique
Present a number of videos to the group.
– Break into small groups of 4-5
- Ask them to analyse a music video using the SAMS handout. This activity introduces the process of critically examining music videos.
Play two music videos. Two examples:
Little Mix: https://www.youtube.com/watch?v=gBAfejjUQoA
Dua Lipa: https://www.youtube.com/watch?v=k2qgadSvNyU
Discussion prompt:
- As the groups are discussing the videos, prompt them to analyse the additional elements; symbols, visual content, lyrics, style, set design, etc.
- Ask them to compare the two videos.
Discussion prompt:
Analyzing music videos