Tell the participants that as young people they would have an important job to do for other young people. They need to come up with ideas to redesign the young people cinema experience, to make it cool again for them to go to the cinema.
To be able to do that, they need to investigate the current experience of the young people: what they say, do, what they think and what they feel about going to the cinema. Also, they will have to investigate needs and insights from the group of young people they want to help.
Start by collecting ideas from the participants on how they could investigate these above-mentioned aspects.
Note down their ideas on flipchart paper.