Communicate with purpose – using Story Canvas for effective communication campaigns 5

Give feedback to the teams on the campaigns they planned and on how they used the canvas. Re- flect with the participants on the biggest challenges they had while planning their campaigns, and how the process affected the story they chose to use in the campaign.

Also, reflect with the participants on the purpose of their campaign – how this purpose influences specific objectives, audiences, activities, steps, and, finally, the story.

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