Make a short introduction talking about how important is to express our ideas effectively. Ask participants to think and nominate moments in which their or their friends’ less efficient way of communicating generated frustrations or misunderstandings. Tell them that during the workshop they will learn one method of expressing their ideas or their stories in a very effective way, focused on convincing and motivating specific audience. But first, ask them to write down, using an app from their phones for taking notes, a one minute story about the moment when they choose their future career – how and why they chose that specific career, and what they would do to pursue it.