Pair members of different teams. Their task is to interview a member of the other team and collect at least one story about the cinema experience (the best or the worst experience, or both; what made them give up going to the cinema or what made them go again to the cinema; a story about the cinema “competitor”, etc.). They need to “dig” in the story, and you should instruct them to ask many times “why”, to find out what is important for the young person, what does he/she want to accomplish with the cinema experience. Ask them to record the interview using their smartphones.
Listen, empathize, listen and empathize again 5
