Design IT – Design your message, start with your audience 7

For trying out the ideation step, in the same teams, the participants answer to the following ques- tions, based on the information collected in the previous steps:

  1. What the message should definitely NOT be about?
  2. What the message should be about?
  3. Who should deliver the message?
  4. How should we deliver the message?

Each question is answered by the participants on post-its, in the first round. Then, each of them ex- changes post-its with another member of the team, reads, and adds something new to the idea or a new idea. Then, they exchange for the final time, and write their inputs or feedback. The group then put all the answers together and make a summary or select one answer and write it on a flipchart paper.

Use time as a constraint, to help the participants to select an answer and move to the next question. This will also help participants to understand that design thinking is an iterative process. Explain that they can always come back to these ideas and answers. Now, they just need to generate many ideas, select some which will be prototyped, and after prototyping they will come back in the process to the ideation stage, etc.

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