Split the participants in teams of three, and make them to compete by playing the online game Bad News: https://getbadnews.com. Each team has to play the game until they get at least two badges. The team that reaches with two badges the highest number of ‘followers’ and the highest rate on ‘credibility’ will win the competition.
The game will make them to play the role of an unscrupulous media magnate who drops all pre- tense of ethics and make decisions that will help him/her to get more followers and increase its credibility online. During the game, the teams develop actually a news site and try to reach audience no matter what.