Introduce to the participants the idea of using communication and developing messages with cer- tain purposes – at personal or professional level. Ask participants to think about messages from ads or social marketing campaigns or other public campaigns and to reflect about the final purposes of those messages.
Starting from their ideas, talk to them about social marketing and about the three main purposes social marketing/advocacy campaigns are designed for: to educate people, to motivate people or to make people act in a certain direction.
