Communicate with purpose 1.5 hours – using Story Canvas for effective communication campaigns 2

Introduce the participants the new planning tool specially designed by Digital Storytellers for online

storytelling campaigns, with a social purpose (educate, motivate or move to action).

Select one successful advocacy online campaign and present the canvas by providing examples from this specific campaign; involve the participants in deciphering and analyzing the campaign.

For instance, you could use one of SAIH advocacy videos, from this Youtube channel:

Such as:
Who wants to be a volunteer?

Let’s save Africa, gone wrong

Answer to questions of the participants referring to certain aspects from the canvas, insist on the importance of keeping the right order on following the canvas sections, when developing a plan for a storytelling campaign, talk about any advantages the participants see in using the canvas or about any fears/obstacles they could see in implementing it.

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